B&A Consumer Confidence Tracker, April 2021

Consumer confidence in April was at its highest since the pandemic hit but remained well below pre Covid averages.

B&A Consumer Confidence Tracker, March 2021

Confidence recovers in March as Covid-19 case numbers decline and Ireland’s vaccination programme continues to be rolled out.

B&A Sign of the Times (SOTT) 2021

Following on from the successful release of the 2021 edition of the annual ‘B&A Sign of the Times’ consumer research in the Irish Times, the full research report is now available.

If you would like more details on this research or a no charge 45-minute presentation of the findings for you or your team, please email neil@banda.ie,  maggie@banda.ie, niall.brennan@banda.ie

20×20 Campaign: If she can’t see it, she can’t be it

20×20, the movement originated and driven by the creative agency Along Came A Spider, set out two years ago to create a measurable shift in the perception of women in sport in Ireland, so that it would be seen as something strong, valuable and worth celebrating.

A key objective for 20×20 was to make women’s sport a bigger part of Irish culture by making it more visible. Research commissioned by 20×20 and conducted by Behaviour & Attitudes, details significant success here with 80% of Irish adults – rising to 84% of Irish men – saying they are more aware of women’s sport now, than before the movement launched two years ago.

B&A Consumer Confidence Tracker, February 2021

Consumer confidence continued to decline in February as Covid-19 health related restrictions were extended.