Ireland in Flux….where we’ve got to and where we’re going
188 countries are represented in the non-Irish natural population. However, 82% of those come from only 10 countries.
A Shifty Lot
A companion piece to “Six Easy Pieces”, this review draws on a series of case histories to provide guidelines for new and old product development.
Six Easy Pieces
A reflective piece, drawing lessons from six case histories spanning 25 years of market research in Ireland. The lessons learned have been important contributors to the research philosophy of Behaviour & Attitudes.