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Reports: Marketing Lessons

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23 September 2012

Ireland in Flux….where we’ve got to and where we’re going

188 countries are represented in the non-Irish natural population. However, 82% of those come from only 10 countries.

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23 October 2006

A Shifty Lot

Marketing Society

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23 November 2003


A companion piece to “Six Easy Pieces”, this review draws on a series of case histories to provide guidelines for new and old product development.

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23 October 2000

Six Easy Pieces

A reflective piece, drawing lessons from six case histories spanning 25 years of market research in Ireland. The lessons learned have been important contributors to the research philosophy of Behaviour & Attitudes.