Researchers, academics, media, insight and marketing directors have awarded Ipsos B&A more than any other agency (41awards) as our repertoire of awards includes; public policy, innovative research, strategic brand development, brand planning, data analytics and product development.

We have won 40 Marketing Society awards over 16 years, including the specific award for (research) innovation in 2012, 2013, 2016 and 2018. Ipsos B&A also won the Grand Prix in 2011, 2012, 2015, 2017, 2018, 2019, 2021 and 2023 and the Brand Strategy & Development award 5 times. In 2023, we won Gold for Best Research Initiative for our How To Be Good with Sponsorship Research with RTÉ at the Irish Media Awards, and we also were awarded the Best Use of Research at the Irish Sponsorship Awards.

Our aim is to always deliver the optimum project design in terms of methodology, quality of fieldwork, and questionnaire design. In our design, the objective is always focused on the ultimate outputs for the client. Our starting point is not simply measurement, but always how we can drive actions based on insights and improve service for the public.