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Ipsos B&A Incubator

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We believe in the power of creative experimentation to inspire.

The Ipsos B&A Incubator is our internal thought laboratory, where we test-drive the new ideas and technologies we have discovered in other countries and fields of research for integration into our own approaches. Before fully adopting any new method, we stress-test it in different studies and situations to see how it works and what new insights it can bring us. The Ipsos B&A Incubator is part of our strategic commitment to improve our research offering and provide our clients with innovative ways to overcome their business challenges.