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B&A provides clients with a deeper understanding of their brands, their consumers and the markets within which they operate. We explore and establish the potential for competitive advantage. B&A is Ireland’s leading independent market research agency.

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Our research team blends depth of expertise with experience across a breadth of industries and sectors. They are as comfortable and experienced presenting in the boardroom and at industry conferences, as they are chatting with shoppers, drinkers, pet owners or opinion leaders. If you are looking for a fresh approach to your market, an expert in creativity, someone with telecoms knowledge, or the skillset to navigate a sensitive political or personal topic, we have the research team that can do it for you.

David McCarthy

David joined B&A in 2012 and had  worked at Empathy Research and Millward Brown. At Millward Brown, he was …

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David McCarthy

Yvonne Brannick

Field Supervisor

Working with Researchers and Field Interviewers

Would prefer it if the Greenway stretched from Achill to Dublin!

Yvonne Brannick

Ian McShane

Ian is Chairman of B&A and leads the development of new technology and the approach …

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Ian McShane

Glenn Moore

Glenn has been at B&A since 2005 and heads up the interactive side of B&A. …

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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