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Who We Are

B&A provides clients with a deeper understanding of their brands, their consumers and the markets within which they operate. We explore and establish the potential for competitive advantage. B&A is Ireland’s leading independent market research agency.

  • Report 2 of our 5 big opportunities from ‘Shaping Ireland’s Future’ Read more
  • B&A Consumer Confidence Tracker, June 2020 Read more
  • Report 1 of our 5 big opportunities from ‘Shaping Ireland’s Future’ Read more
  • ShopperWatch, by B&A & Checkout Magazine Read more
  • Are consumers ready to return to pubs and restaurants? Read more

Latest News

B&A

B&A Consumer Confidence Tracker, June 2020

7/07/20 Read more

Report 1 of our 5 big opportunities from ‘Shaping Ireland’s Future’

30/06/20 Read more

ShopperWatch, by B&A & Checkout Magazine

22/06/20 Read more

Our People

B&A

Our research team blends depth of expertise with experience across a breadth of industries and sectors. They are as comfortable and experienced presenting in the boardroom and at industry conferences, as they are chatting with shoppers, drinkers, pet owners or opinion leaders. If you are looking for a fresh approach to your market, an expert in creativity, someone with telecoms knowledge, or the skillset to navigate a sensitive political or personal topic, we have the research team that can do it for you.

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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