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B&A provides clients with a deeper understanding of their brands, their consumers and the markets within which they operate. We explore and establish the potential for competitive advantage. B&A is Ireland’s leading independent market research agency.

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Our research team blends depth of expertise with experience across a breadth of industries and sectors. They are as comfortable and experienced presenting in the boardroom and at industry conferences, as they are chatting with shoppers, drinkers, pet owners or opinion leaders. If you are looking for a fresh approach to your market, an expert in creativity, someone with telecoms knowledge, or the skillset to navigate a sensitive political or personal topic, we have the research team that can do it for you.

Niall Brennan

Niall is a Senior Research Executive in B&A who works with a large cross section …

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Niall Brennan

Brenda Waldron

Brenda heads up administration and office management at B&A and has been with the company …

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Brenda Waldron

Neil Douglas

Neil is a Director and Shareholder of B&A. He joined the company in 1999. A qualitative …

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Neil Douglas

Ian McShane

Ian has run B&A since 2007 and leads the development of new technology and the …

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Ian McShane

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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