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Who We Are

B&A provides clients with a deeper understanding of their brands, their consumers and the markets within which they operate. We explore and establish the potential for competitive advantage. B&A is Ireland’s leading independent market research agency.

  • IMJ’s CREATIVE VIEWPOINT: Reflections from a Sister Planet Read more
  • Government, Varadkar and Fine Gael all up in latest B&A poll Read more
  • Uncertain Times Ahead – Consumer Confidence Report Read more
  • Fianna Fáil maintains steady lead over Fine Gael as Brexit D-Day looms. Sunday Times Poll Read more
  • Business confidence takes a major hit – BDO Optimism Index Read more

Latest News

B&A

IMJ’s CREATIVE VIEWPOINT: Reflections from a Sister Planet

23/10/19 Read more

Government, Varadkar and Fine Gael all up in latest B&A poll

21/10/19 Read more

Uncertain Times Ahead – Consumer Confidence Report

11/10/19 Read more

Our People

B&A

Our research team blends depth of expertise with experience across a breadth of industries and sectors. They are as comfortable and experienced presenting in the boardroom and at industry conferences, as they are chatting with shoppers, drinkers, pet owners or opinion leaders. If you are looking for a fresh approach to your market, an expert in creativity, someone with telecoms knowledge, or the skillset to navigate a sensitive political or personal topic, we have the research team that can do it for you.

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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