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Who We Are

B&A provides clients with a deeper understanding of their brands, their consumers and the markets within which they operate. We explore and establish the potential for competitive advantage. B&A is Ireland’s leading independent market research agency.

  • ‘Shaping Ireland’s Future’ Report 4: Consumer spending, saving, budgeting Read more
  • European Social Survey (ESS) Launch Read more
  • Government losing public confidence as Taoiseach struggles to convince. Sunday Times Poll Read more
  • Four-Day-Week Public Attitude Survey Read more
  • B&A Consumer Confidence Tracker, August 2020 Read more

Latest News

B&A

‘Shaping Ireland’s Future’ Report 4: Consumer spending, saving, budgeting

25/09/20 Read more

European Social Survey (ESS) Launch

23/09/20 Read more

Government losing public confidence as Taoiseach struggles to convince. Sunday Times Poll

20/09/20 Read more

Our People

B&A

Our research team blends depth of expertise with experience across a breadth of industries and sectors. They are as comfortable and experienced presenting in the boardroom and at industry conferences, as they are chatting with shoppers, drinkers, pet owners or opinion leaders. If you are looking for a fresh approach to your market, an expert in creativity, someone with telecoms knowledge, or the skillset to navigate a sensitive political or personal topic, we have the research team that can do it for you.

Rachael Joyce

Rachael began her career in 2013 working in University College Dublin (UCD) researching the areas …

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Rachael Joyce

John O’Mahony

John gained experience in financial services before joining brand consultancy Alexander Dunlop. There he managed …

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John O'Mahony

Martina McMahon

Field Supervisor

Working with Researchers & Field Interviewers

A big Star Trek fan

Martina McMahon

Ian McShane

Ian has run B&A since 2007 and leads the development of new technology and the …

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Ian McShane

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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