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Who We Are

B&A provides clients with a deeper understanding of their brands, their consumers and the markets within which they operate. We explore and establish the potential for competitive advantage. B&A is Ireland’s leading independent market research agency.

  • B&A Consumer Confidence Tracker, November 2020 Read more
  • Fianna Fail recover lost ground as 2021 approaches – Sunday Times Read more
  • ‘Shaping Ireland’s Future’ Report 5: Entertainment and the arts Read more
  • A softening in consumer negativity is evident as hopes for a vaccine gather pace. – B&A Consumer Confidence Read more
  • Medical Council Press Release: Five-fold increase in use of Telemedicine in Ireland since start of Pandemic Read more

Latest News

B&A

B&A Consumer Confidence Tracker, November 2020

22/12/20 Read more

Fianna Fail recover lost ground as 2021 approaches – Sunday Times

20/12/20 Read more

‘Shaping Ireland’s Future’ Report 5: Entertainment and the arts

2/12/20 Read more

Our People

B&A

Our research team blends depth of expertise with experience across a breadth of industries and sectors. They are as comfortable and experienced presenting in the boardroom and at industry conferences, as they are chatting with shoppers, drinkers, pet owners or opinion leaders. If you are looking for a fresh approach to your market, an expert in creativity, someone with telecoms knowledge, or the skillset to navigate a sensitive political or personal topic, we have the research team that can do it for you.

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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