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Who We Are

B&A provides clients with a deeper understanding of their brands, their consumers and the markets within which they operate. We explore and establish the potential for competitive advantage. B&A is Ireland’s leading independent market research agency.

  • B&A TechScape 2021 Read more
  • Sizeable percentage of population unconvinced on Nphet advice – Latest Sunday Times Poll Read more
  • Senior Appointment at B&A Read more
  • SF Steals A March On Opposition – latest B&A/Sunday Times poll Read more
  • Press Release: ComReg reports on the growing €700 million+ parcel delivery sector in Ireland Read more

Latest News


B&A TechScape 2021

22/07/21 Read more

Sizeable percentage of population unconvinced on Nphet advice – Latest Sunday Times Poll

18/07/21 Read more

Senior Appointment at B&A

14/06/21 Read more

Our People


Our research team blends depth of expertise with experience across a breadth of industries and sectors. They are as comfortable and experienced presenting in the boardroom and at industry conferences, as they are chatting with shoppers, drinkers, pet owners or opinion leaders. If you are looking for a fresh approach to your market, an expert in creativity, someone with telecoms knowledge, or the skillset to navigate a sensitive political or personal topic, we have the research team that can do it for you.

John O’Mahony

John gained experience in financial services before joining brand consultancy Alexander Dunlop. There he managed …

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John O'Mahony

Luke Reaper

Luke is the Managing Director and a shareholder of B&A, and has over 20 years …

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Luke Reaper

Martina McMahon

Field Supervisor

Working with Researchers & Field Interviewers

A big Star Trek fan

Martina McMahon

David McCarthy

David joined B&A in 2012 and had  worked at Empathy Research and Millward Brown. At Millward Brown, he was …

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David McCarthy

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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