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B&A provides clients with a deeper understanding of their brands, their consumers and the markets within which they operate. We explore and establish the potential for competitive advantage. B&A is Ireland’s leading independent market research agency.

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Department of Finance: Consumer Banking Survey

17/05/22 Read more

Sinn Fein enjoys bounce in poll after assembly elections

16/05/22 Read more

B&A Consumer Confidence April 2022

9/05/22 Read more

Our People

B&A

Our research team blends depth of expertise with experience across a breadth of industries and sectors. They are as comfortable and experienced presenting in the boardroom and at industry conferences, as they are chatting with shoppers, drinkers, pet owners or opinion leaders. If you are looking for a fresh approach to your market, an expert in creativity, someone with telecoms knowledge, or the skillset to navigate a sensitive political or personal topic, we have the research team that can do it for you.

Anita Mullan

Anita joined B&A in 2011 having worked in the Market Research industry for four years …

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Anita Mullan

Niall Brennan

Niall is a Associate Director in B&A who works with a large cross section of …

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Niall Brennan

Elaine Sloan

Elaine began her career in Irish Marketing Surveys and joined B&A when it was initially established in …

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Elaine Sloan

Yvonne Brannick

Field Supervisor

Working with Researchers and Field Interviewers

Would prefer it if the Greenway stretched from Achill to Dublin!

Yvonne Brannick

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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