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Delve Deeper

Delving deeper to understand people and the world they live in.

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Who we are

We are Ipsos B&A, Ireland’s leading research & insight consultancy, addressing the challenges that face our clients’ businesses with an innovative blend of high quality qualitative and quantitative methodologies. Ipsos B&A was recently created on the acquisition of Behaviour & Attitudes by Ipsos. In Ireland Ipsos has a legacy that runs back to MRBI, Ireland's original market research company. Behaviour & Attitudes has been a pioneering and successful independent company since 1985.

Meet the team
What we do

Knowledge may be power, but understanding is what gives you an advantage. Our expertise lies in interpreting what people do, and how they think, harnessing those insights to better prepare you for the challenges you face.

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IPSOS, Blackrock, Co. Dublin 2024.
How we do it

Each of our clients is different, with unique challenges to overcome. We create bespoke research strategies powered by expertise, intelligence and many years of experience.

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We are pioneers in qualitative and quantitative methodologies. Ipsos B&A has been recognised a record 35 times by the Marketing Society of Ireland, including 7 Grand Prix.


COVID-19 and its Implications For Brand Growth

— Marketing Society Awards


Customer Experience Research Softening the Blow

— Marketing Society Awards


CXX (Customer Experience Excellence) Transforming an Organisation

— Marketing Society Awards


Brand Development & Strategy

— Marketing Society Awards


B&A TechScape 2023

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B&A Sign of the Times 2023

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