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Reports: Sign of the Times

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30 June 2022

B&A Sign of the Times (SOTT) 2022

Following on from the successful release of the 2022 edition of the annual ‘B&A Sign of the Times’ consumer research in the Irish Times, the full research report is now available. If you would like more details on this research or a no charge 45 minute presentation of the findings for you or your team, […]

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31 March 2021

B&A Sign of the Times (SOTT) 2021

Following on from the successful release of the 2021 edition of the annual ‘B&A Sign of the Times’ consumer research in the Irish Times, the full research report is now available. If you would like more details on this research or a no charge 45-minute presentation of the findings for you or your team, please […]

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7 May 2020

Sign of The Times (SOTT) Marketing Society Webinar 7th May 2020

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14 April 2020

Sign of the Times 2020

Our annual Sign of the Times report is now available.  We’re looking at the Irish psyche prior to this crisis, what’s top of mind for the nation, how our perceptions, attitudes and behaviour are changing, particularly in relation to the State of the Nation, The Climate Crisis and Technology.    

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5 March 2019

Sign Of The Times 2019

In this year’s review of consumer trends we have got up close and personal to living in Ireland. Using a novel combination of face-to-face and digital qualitative we have captured a ‘day in the life’ of Irish citizens. The report also draws from B&A published data on the economy, health, technology and shopping providing a […]

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13 March 2018

Sign Of The Time 2018

In a buoyant economy we are fascinated by health but bewildered by contradictory information. In the search something we can trust we are more likely to believe a TV show than Social media. We are beginning to step back from the intense buzz of an ‘always on’ lifestyle by detoxing from technology or bizarrely by […]

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3 October 2017

B&A Techscape 2017

The Techscape section of the B&A Sign of the Times

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17 April 2017

Sign of the Times Techscape 2017

79% of us access the internet once or more a day. Read the Sign of the Times Techscape 2017 report to find out more.

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9 February 2017

B&A Sign Of The Times 2017

B&A brings you the latest review of consumer trends in Ireland. This is the 8th Annual Sign of the Times review and it brings together the results from in-house projects combining specially commissioned groups, and survey data. We also look at ‘Irishness’ in 2017, how the world views us and the impact of shifts in […]

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20 April 2016

Sign Of The Times 2016

This is our seventh annual Sign Of the Times review of consumer trends. It combines the assembled insights from our senior team of researchers across the full year. Updated figures from our published surveys and other sources have also been included.

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24 February 2015

B&A Sign of the Times 2015

Most feel 2015 is the year the country has turned a corner.

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5 January 2014

B&A Sign of the Times 2014

This report explores the a country divided – city buzz and country cynicism.

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