B&A Consumer Confidence Tracker December 201614/12/16
Consumer outlook at the start of 2016 was quite positive, however uncertainty over the make-up of the new Government, followed by the Brexit vote in June and a period of industrial unrest during the latter part of the year, are likely to have deterred confidence rates from improving as the year progressed.
As we approach the end of 2016, the two speed economy of Dublin vs outside Dublin is still apparent. The Dublin centred dip in consumer confidence following the Brexit vote has subsided and a widening in confidence between Dublin and outside Dublin is again evident (Dubliners are now three and a half times more confident about the economy next year vs. those outside the capital).
Despite improvements in employment rates and Live Register numbers falling sharply since the beginning of the year, consumer confidence has ‘bumped’ along at relatively low levels throughout most of 2016.
Read more in the B&A Consumer Confidence Tracker for December 2016
Sunday Times / Behaviour & Attitudes Opinion Poll November 201613/11/16
Mainstream parties maintain grip as Sinn Fein support consolidates.
TV Trends – A view from the Establishment Survey19/10/16
TAM Ireland commission the Establishment Survey twice a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 6 months.
The Establishment Survey is also a useful resource in monitoring trends in hardware ownership It also provides Nielsen with a continuous pool of recruits for the TAM Panel
20% of us kick off Christmas with Cyber Monday7/10/16
20% of us kick off Christmas with Cyber Monday while a similar number prefer to do Black Friday, in store. Half of everyone under 35 will have started the Christmas season early in one or other way.
Read more in our Omnichannel Study released October 6th.
B&A Consumer Confidence Tracker September 20166/10/16
Ireland’s subtly improving GDP and GNP are not being reflected in consumer confidence, as consumers attitudes towards the economic outlook of the country has remained steadfast since the dip experienced post the Brexit vote. It should be noted that future confidence is lower now than compared to September 2015.