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Sunday Times / Behaviour & Attitudes Opinion Poll January 2017

22/01/17

Fianna Fail lead stretches in the Sunday Times / Behaviour & Attitudes Opinion Poll

Sunday Times / Behaviour & Attitudes Opinion Poll January 2017

B&A Consumer Confidence Tracker December 2016

14/12/16

Consumer outlook at the start of 2016 was quite positive, however uncertainty over the make-up of the new Government, followed by the Brexit vote in June and a period of industrial unrest during the latter part of the year, are likely to have deterred confidence rates from improving as the year progressed.

As we approach the end of 2016, the two speed economy of Dublin vs outside Dublin is still apparent. The Dublin centred dip in consumer confidence following the Brexit vote has subsided and a widening in confidence between Dublin and outside Dublin is again evident (Dubliners are now three and a half times more confident about the economy next year vs. those outside the capital).

Despite improvements in employment rates and Live Register numbers falling sharply since the beginning of the year, consumer confidence has ‘bumped’ along at relatively low levels throughout most of 2016.

Read more in the B&A Consumer Confidence Tracker for December 2016

B&A Consumer Confidence Tracker December 2016

Sunday Times / Behaviour & Attitudes Opinion Poll November 2016

13/11/16

Mainstream parties maintain grip as Sinn Fein support consolidates.

Sunday Times / Behaviour & Attitudes Opinion Poll November 2016

TV Trends – A view from the Establishment Survey

19/10/16

TAM Ireland commission the Establishment Survey twice a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 6 months.

The Establishment Survey is also a useful resource in monitoring trends in hardware ownership It also provides Nielsen with a continuous pool of recruits for the TAM Panel

TV Trends – A view from the Establishment Survey

20% of us kick off Christmas with Cyber Monday

7/10/16

20% of us kick off Christmas with Cyber Monday while a similar number prefer to do Black Friday, in store. Half of everyone under 35 will have started the Christmas season early in one or other way.

Read more in our Omnichannel Study released October 6th.

20% of us kick off Christmas with Cyber Monday

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