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ShopperWatch Feb ’16: Measuring Changing Shopping Habits

10/05/16

ShopperWatch tracks shopper opinions on retailer advertising, new product launches, and retailer and brand promotions.
February’s edition examines where consumers are choosing to shop, and marks the continued rise of Aldi and Lidl.

ShopperWatch Feb ’16: Measuring Changing Shopping Habits

ShopperWatch Jan ’16: Back For Good

10/05/16

ShopperWatch tracks shopper opinions on retailer advertising, new product launches, and retailer and brand promotions.
With this January’s data covering December, it’s unsurprising that traditional Christmas ads stole the show when it came to the Top TV Food- and Drink-Brand Adverts.

ShopperWatch Jan ’16: Back For Good

Sign Of The Times 2016

20/04/16

This is our seventh annual Sign Of the Times review of consumer trends.

It combines the assembled insights from our senior team of researchers across the full year.

Updated figures from our published surveys and other sources have also been included.

Sign Of The Times 2016

Sunday Times April 2016 Poll Report

17/04/16

Fianna Fáil emerges as most popular party in wake of General Election

Sunday Times April 2016 Poll Report

BDO Business Optimism Index

10/03/16

BDO Business Optimism Index: Irish businesses continue to benefit from the upturn but some nervousness around the start of 2016 with less businesses expecting activity levels to rise in the first quarter of 2016.

BDO Business Optimism Index

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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