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David McCarthy

Account Director
FMCG, banking, mobile telecoms, utilities, international projects, customer satisfaction, advertising tracking

David has over 12 years of experience in market research working on qualitative and quantitative projects.

Before joining B&A in 2012, he worked at Empathy Research and Millward Brown, where he was responsible for the creation and implementation of large international research projects, mainly in brand and advertising tracking. David has an Honours Degree in Business Studies, specialising in Marketing and International Business, from TCD. He is not only a black belt in market research, but in Shotokan karate too.