Associate DirectorFMCG, telecoms, retail, finance, healthcare, development and construction, agriculture, food & drink, regulatory, members studies, media
Sarah has over 6 years’ experience in market research. She started her career working at Kantar in South Africa working exclusively on the Unilever account before moving to Ireland in 2019.
In Ireland she worked at RED C for two years before joining Ipsos B&A. She has experience on both quantitative and qualitative research, with particular interest in food & drink research and ad testing.
Sarah holds a Master degree in Research Psychology for the University of the Witwatersrand in Johannesburg South Africa.