Will is an experienced researcher, with a particular interest in healthcare research to improve disease understanding and patient outcomes.

With a background as an interviewer in Ipsos B&A, Will now works on quantitative and qualitative projects across a wide range of clients and methodologies. His main area of expertise is in quantitative research for pharmaceutical companies, healthcare industry bodies and patient organisations. He also works on numerous qualitative projects, including customer experience, advertising & comms testing, and patient journeys. Will regular presents research insights to senior client stakeholders and is the healthcare compliance champion for Ipsos B&A, ensuring rigorous internal & external standards are adhered to. Will holds a BSc in Zoology from University College Dublin. When not running around after his daughter, he is most likely to be found hiking or cooking.