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Jessica Nogueira Luiz

Associate Director
Consumer Insight, Public Affairs, Financial, FMCG

With international experience and a passion for insights, Jessica specialises in quantitative research at Ipsos B&A.

Working in market research for over a decade, Jessica first joined Ipsos Brazil in 2014 specializing in quantitative research with a focus on consumer goods and brand & communication studies. Since landing at Ipsos B&A in 2018, she continued to expand her experience managing mainly business and consumer sentiment studies and working with public and private industries. Her work is driven by a deep curiosity about human behaviour, innovation, and sociocultural contexts. Jessica has a B.A. in Economics and post-graduation in Communications & Marketing and away from work you’re likely to find her designing interiors, practicing yoga or discussing anything Cinema-related – three of her many interests.