Account DirectorEye tracking, segmentations, technology, media, public sector, telecommunications, NPD
Anita joined B&A in 2011 having worked in market research for four years before. She has extensive quantitative and qualitative research experience across the utilities, telecommunications, FMCG, financial services and public sectors.
Anita has also been heavily involved in eye tracking methodologies and studies on the growth of new technology. She has a BA (Hons) in Humanities from the University of Ulster, an MA in Journalism from DCU, as well as a grá mor for GAA, loving match days when they come around. Good balance here