With over 25 years of experience, Luke is an expert in qualitative and quantitative research and a pioneer in innovative techniques.

His expertise spans media, social-political, public sector, financial & utilities and consumer foods. With a B.A. (Hons) in Psychology and Master’s in Social and Organisational Psychology from UCD, he is a member of the PSI and MII, and past Chair of Association of Irish Market Research Organisations. Luke is a nine-time winner of the Excellence in Research awards, including two Grand Prix. Luke judges industry awards such as; the Marketer of the Year, and the EFFIE Awards. He may not be half as successful at horse riding as he is in research, but he is just as passionate about it.