Luke is a predominantly qualitative researcher and has recently joined the team at B&A.

Passionate and curious about exploring human behaviour, Luke has experience in using qualitative and quantitative methods on projects spanning concept testing, creative development, brand, consumer sentiment and behaviour.

Before joining B&A, Luke worked as a research executive for another agency as part of both the quantitative and qualitative research teams, and has worked with a range of leading clients in tourism, alcohol, healthcare, education, sustainability and FMCG industries.