The Irish Convenience Shopper Revealed

Irish economic activity is currently strong – and consumers remain reasonably confident that this will be the case over the coming year, even when Brexit, Trump Trade wars, etc. are taken into account.

Shopperwatch April 2017

In this month’s edition of Shopperwatch, B&A examines grocery spend among Irish grocery shoppers.

We are maturing as economic units. The more economic cycles and events we experience, the more we adapt and learn. These survey results suggest that austerity has caused us to considerably improve our estimates on what we spend on groceries.

Shopperwatch March 2017

In this month’s edition of Shopperwatch, B&A looks at shopper attitudes to product labelling.

Shopperwatch February 2017

B&A’s ShopperWatch research for Checkout magazine on attitudes to Fresh Food examining issues grocery shoppers take into account when buying fresh produce.

Shopperwatch January 2017

B&A’s ShopperWatch research for Checkout magazine on Christmas purchasing patterns examining whether grocery shoppers enjoyed their Christmas, spending patterns, and the Brexit impact.

20% of us kick off Christmas with Cyber Monday

20% of us kick off Christmas with Cyber Monday while a similar number prefer to do Black Friday, in store. Half of everyone under 35 will have started the Christmas season early in one or other way.

Read more in our Omnichannel Study released October 6th.

ShopperWatch Apr ’16: Measuring Changing Grocery Spend

ShopperWatch tracks shopper opinions on retailer advertising, new product launches, and retailer and brand promotions.
April’s edition examines how much consumers are spending on their weekly grocery shop and how it has evolved over the last decade.

ShopperWatch Mar ’16: Keeping It Fresh

ShopperWatch tracks shopper opinions on retailer advertising, new product launches, and retailer and brand promotions.
March’s edition examines consumer opinions about fresh produce in store, and what characteristics are most important when purchasing from this category.

ShopperWatch Feb ’16: Measuring Changing Shopping Habits

ShopperWatch tracks shopper opinions on retailer advertising, new product launches, and retailer and brand promotions.
February’s edition examines where consumers are choosing to shop, and marks the continued rise of Aldi and Lidl.

ShopperWatch Jan ’16: Back For Good

ShopperWatch tracks shopper opinions on retailer advertising, new product launches, and retailer and brand promotions.
With this January’s data covering December, it’s unsurprising that traditional Christmas ads stole the show when it came to the Top TV Food- and Drink-Brand Adverts.

Irish Examiner/ICMSA Farming Survey

More than half of farmers have no form of off-farm income. Almost a quarter have another job.

Discounter Report

Discounter Report November 2010……Key trends in grocery 2010

ECR Holistic Shopper Research Report

Reaching the New Irish Shopper

Aldi and Lidl

This report examines why shoppers choose particular supermarkets for their main grocery shopping.

Discounter Report

Discounter Report November 2008……Key trends in grocery 2008

Discounter Report

Discounter Report November 2007……Key trends in grocery 2007

Aldi/Lidl

They aren’t going away you know.

Driving Change?

Both Aldi and Lidl record increases in trial levels and in the numbers choosing these stores as their main shop (still low overall).

Aldi and Lidl (update)

A further update on the progress of Aldi and Lidl. The launch of these supermarkets in Ireland raised a considerable stir among a wide range of our clients: hence the intensity of the focus

Aldi and Lidl (update)

A more detailed review of the impact on Aldi and Lidl putting the development within the context of general economic and social change “The Celtic Tiger”.

Grocery Shopping

A review of the impact of Aldi and Lidl on the retail sector in Ireland.

Aldi and Lidl

This report examines why shoppers choose particular supermarkets for their main grocery shopping.