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David McCarthy

B&A

David McCarthy

Career

David joined B&A in 2012 and had  worked at Empathy Research and Millward Brown. At Millward Brown, he was responsible for the successful formulation and implementation of large international research projects mostly in the area of brand and advertising tracking.

Focus

FMCG, Banking, Mobile Telecoms, Utilities, International Projects, Customer Satisfaction, Advertising Tracking.

Methodologies & Qualifications

David has over 12 years of experience in the Market Research industry working in both Qualitative and Quantitative projects.  He is a graduate of Trinity College Dublin, attaining an honours degree in Business Studies specialising in Marketing and International Business.

Otherwise

David was once a black belt in Shotokan Karate and is a new dad.

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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