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Research Techniques

Every business challenge is unique, so our solutions are shaped to your individual needs, with an always-bespoke approach that combines the tried and tested with the new and innovative.

Quantitative

A quantitative study sets out to measure opinion and behaviour. It uses statistically robust samples, aiming to solidly reflect the views of the population or subsets within it.

Qualitative

Qualitative research helps us to reliably describe why people behave the way they do, understanding their attitudes and what lies behind the decisions they make.

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Qualitative_In-depth_Interviews
Qualitative

In-depth interviews/stakeholder

Focusing on what matters through a quality, one-to-one conversation.

Qualitative_Face-to-face_Groups
Qualitative

Face to face groups

Face-to-face groups provide us with an unrivalled opportunity to interact directly with people and gain authentic, reliable insights, ‘reading’ their non verbal responses as well as what they say .

Qualitative_Online_Groups
Qualitative

Online Groups

Online groups are an effective way to have quality conversations with several consumers at once, but allowing them to remain in the comfort of their own surroundings.

Quantitative_(Option 2)
Quantitative

B2B Omnibus

Our Business Omnibus Service enables you to uncover what business leaders really think about your product, business or organisation.

Consumer_Connect_Sessions
Workshops

Consumer Connect Sessions

Consumer connect sessions give our clients the opportunity to co-create with their consumers.

Creative-NDP_Workshops
Workshops

Creative/NPD Workshops

Use insightful consumer input to help you develop new ideas and explore new creative directions.

Quantitative_Face-face_(CAPI)
Quantitative

Face-to-face survey (CAPI)

The face-to-face interview continues to be the most representative methodology for solid, reliable quantitative studies.

Quantitative_Online_(CAWI)
Quantitative

Online (CAWI)

Acumen Online is a pioneering digital tool that gives you access to the most representative online panel in Ireland. Its innovative recruitment approach ensures that it is broadly based and diverse.

Ethonography
Qualitative

Online Ethnography

Our digital approach to ethnographic research enables us to capture the contextual basis underpinning decision-making in real time.

Qualitative_Online_Forums
Qualitative

Online Forums

The online forum provides a collaborative, virtual discussion space in which to explore a topic with participants over a three-to-five-day period.

Strategy_Workshops
Workshops

Strategy Workshops

Strategy is about taking a view on the future and deciding how to ready your organisation to succeed in that future.

Quantitativ_Telephone_(CATI)
Quantitative

Telephone (CATI)

Our state-of-the-art telephone unit provides us with an intelligent way to conduct high-quality interviews with remote audiences.

Quantitative_(Option 2)
Quantitative

Consumer Omnibus

We conduct over 24 omnibus surveys per annum. We operate both face-to-face and online omnibus surveys and are always in field.

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Our Research Panel Acumen Online

AcumenPanel.ie is our own independent panel of 40,000+ consumers. Recruited through online and outdoor advertising, it gives you access to the opinions of the most representative consumer panel in Ireland.

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