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Ethonography Qualitative

Online Ethnography

Our digital approach to ethnographic research enables us to capture the contextual basis underpinning decision-making in real time.

The decisions we make vary depending on where we are, who we’re with, and when we are making them. With digital ethnography, Ipsos B&A moderators capture consumer behaviour in real time through a mobile app where participants upload selfies, vlogs and other content. Our expert digital ethnography team is the most experienced in Ireland, having run numerous projects here and across Europe.