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Discussion Groups


B&A has long had the reputation as Ireland’s most experienced qualitative agency. Indeed we field groups across a range of countries and are happy to go further afield when necessary.

A team of eight moderators have undertaken groups (and in depth interviews etc) across a huge range of areas, developing an unparalleled repertoire of skills, techniques and competencies for extra depth of discovery and richness of insight. We ensure high quality at every turn by controlling all aspects in house, with unmatched standards of recruitment and close liaison through the project set up and planning phase. Whether developing a communications campaign, looking at NPD ideas or just taking a deep dive into a brand, category or issue, talk to one of our qualitative team and see how we can do it differently.

We like hear that we make it look simple but we know it comes from practise, planning and experience….pure and simple.

Come and meet us for a chat and see if we can’t get you talking.


View our research services

For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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