Reports
B&A Consumer Confidence April 2023
With inflation easing, we see a significant improvement in consumer confidence. This wave of the B&A Consumer Confidence Barometer was conducted from the 12th-20th of April 2023.
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Sunday Times / Behaviour & Attitudes Poll April 2023
Fine Gael get hit, while Sinn Féin surge forward
Download ReportB&A Consumer Confidence February 2023
With inflation remaining stubbornly high, Consumer Confidence remains low for the year ahead. This wave of the B&A Consumer Confidence Barometer was conducted from the 2nd -14th of February 2023.
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B&A Sign of the Times 2023
For over a decade, B&A has conducted the annual Sign of the Times research which delves into the consumer mindset, consumer decision-making, and the cultural and societal context in Ireland.
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Sunday Times / Behaviour And Attitudes Poll March 2023
Support for Fianna Fail has taken a four-point hit amid a backlash over the government’s decision to lift the eviction ban and its handling of the housing crisis.
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Customer Experience (CX): How to start making the case for investment in customer experience
Our in-house CX specialist, Clare Kavanagh, has written a Customer Experience article about the value of making a financial case for improving CX, with some simple strategies to do. The article also looks at the conundrum facing many companies that the better you are at CX , the harder it is to improve and sustain […]
B&A Consumer Confidence January 2023
Consumer confidence rising further as inflation continues to decline This wave of the B&A Consumer Confidence Barometer was conducted from the 19th– 31st of January 2023.
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Sunday Times / Behaviour And Attitudes Poll February 2023
Fine Gael recovers, but Sinn Féin remains the most popular party despite a drop in support.
Department of Finance: SME Credit Demand Survey
The Department of Finance has published the latest in its series on SME Credit Demand Surveys which covers the period April 2022– September 2022. This survey series is currently being conducted by B&A, on behalf of the Department of Finance. The survey captures a full picture of the SME landscape in Ireland.
Download ReportB&A Consumer Confidence December 2022
With a slight easing in inflation, consumer confidence sees a further, slight improvement in December This wave of the B&A Consumer Confidence Barometer was conducted from the 9th-20th of December 2022.
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Customer Experience (CX) Series in Marketing.ie – Customers Deserve Choice of Channels
Our in-house specialist, Clare Kavanagh (Board Director), is writing a series of articles for Marketing.ie In this, the fourth and final article in this series, Clare talks about how digital experiences often conceived and delivered at pace throughout the pandemic are not meeting customers’ expectations or needs now.
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The Joy of Christmas Ads
In a last celebration of Christmas 2022, we have looked at 8 TV ads that were on-air to explore their emotional impact, level of Christmas joy and Christmas spirit, and to highlight what resonated with viewers of each ad.
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