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Our first wave of the study was undertaken at the start of June, 3 weeks before restaurants and shopping centres reopened. This wave was fielded at the beginning of July, 2 weeks before we were due to move into Phase 4 of the Government’s plan seeing the opening of pubs (which has now been deferred).
Social activities remain the ones we are most looking forward to. Overall, 48% are looking forward to going for a meal in a restaurant, 42% to going to a café and 34% to having drinks in a pub/bar.
As we move through the Summer, we do see encouraging signs that consumers are becoming more comfortable returning to activities they have been missing over the past 3 months. In fact we see significant increases in the proportion feeling safe enough to return to restaurants, pubs and/or shopping centres ‘within the next week’ in comparison with our June study.
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