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David McCarthy


David McCarthy


David joined B&A in 2012 and had  worked at Empathy Research and Millward Brown. At Millward Brown, he was responsible for the successful formulation and implementation of large international research projects mostly in the area of brand and advertising tracking.


FMCG, Banking, Mobile Telecoms, Utilities, International Projects, Customer Satisfaction, Advertising Tracking.

Methodologies & Qualifications

David has over 12 years of experience in the Market Research industry working in both Qualitative and Quantitative projects.  He is a graduate of Trinity College Dublin, attaining an honours degree in Business Studies specialising in Marketing and International Business.


David was once a black belt in Shotokan Karate and is a new dad.

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