Despite lower inflation over the past 2 months, consumers remain cautious about what lies ahead.

This wave of the Ipsos B&A Consumer Confidence Barometer was conducted from the 10th -18th December 2023.

Consumer confidence in the macro economy slipped back slightly in December to -38 vs -36 in November. Yet, we are still in a stronger position compared to the overall yearly average (-41 across 2023).

That said, the proportion of those believing the country will be worse off over the next 12 months remains stubbornly high, with more than half (54%) agreeing. Just 16% believe the country will fare better in the coming 12 months.

Those least upbeat about the year ahead are more likely to be female, aged 35-54, lower down the socio-economic ladder or living outside the capital.

Reflecting a downward trajectory in inflation, nearly seven in ten (68%) say that their household is “coping” with the cost of living; the most positive we have seen all year. However, nearly one in five (18%) are struggling.

There is still trepidation about the future – two in five (40%) expect their disposable income to be lower in 2024.

As a result, half believe they will purchase less goods and services over the next 12 months, and nearly half (47%) expect to save less.

Notwithstanding this, there is a firm belief (34%) that net assets (property, shares, pensions and savings) will increase in value in 2024.


For more details and the full report or more information, please contact Jimmy Larsen and Pooja Sankhe: and