Research conducted by Ipsos B&A on behalf of the Food Safety Authority Ireland (FSAI) shows that consumers believe that food safety in Ireland has improved in the past five years, with some 9 in 10 people considering food in Ireland safe. The research also included the food industry and showed that overall food safety concerns by the food industry have also reduced due to what the industry perceives as robust regulations combined with their increased knowledge of food safety procedures and robust controls by food inspectors. The research included quantitative research with both consumers and the industry, supplemented by qualitative in-depth interviews with key decision-makers in the food industry.

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