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B&A’s Sign of the Times 2020

Our annual Sign of the Times report is now available.  We’re looking at the Irish psyche prior to this crisis, what’s top of mind for the nation, how our perceptions, attitudes and behaviour are changing, particularly in relation to the State of the Nation, The Climate Crisis and Technology.   

Never in living memory has our reality changed so thoroughly and so quickly as it has done in the last week.  As part of our report, we’ll be outlining our plans for keeping our finger on the pulse of change as the Covid-19 crisis unfolds.  Whatever happens in the next few months looks likely to change consumer behaviour profoundly and permanently.  We’ll be sharing key insights as they emerge.

Read the report here.

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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