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IMJ’s CREATIVE VIEWPOINT: Reflections from a Sister Planet

In a world of increased media fragmentation with advertisers vying for the attention of consumers across so many channels, creativity should always sit at the heart of every advertising strategy.

Read Phelim O’Leary’s recent article in IMJ magazine’s Agency Issue.

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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