“In Search of a New Consensus: From Tension to Intention” is the 2024 edition of Ipsos Global Trends. This comprehensive report provides a renewed framework of nine global trends, drawing on insights from over 50,000 interviews conducted across 50 diverse markets, including Ireland. It is an invaluable tool for understanding the complexities of our interconnected world.
Ipsos Global Trends condenses a wealth of information, analysing five million data points to provide a nuanced view of societal trends and values. This insightful report is the culmination of year-round efforts by a global network of experts and analysts who meticulously gather signals and identify macro forces shaping our world.
This webinar will provide compelling insights into the constants and tensions that characterise the global landscape and Ireland’s place within it. During the session we will delve into these tensions, exploring their implications for Irish brands, businesses, organisations, and governments seeking to navigate a world grappling with complexity and change.
Join Ipsos B&A’s key speakers, Kieran O’Leary and Davina O’Donoghue, as they share key provocations on how current global trends will prompt shifts, to explore these complexities and uncover the implications for your industry and field of expertise.
Join us on our Webinar:
📅Date: Tuesday, 8th October
🕤 Time: 10:00 -11:00 AM (45 minutes with 15 minutes Q&A)
