Start searching:

Davina O’Donoghue

Global qualitative projects, workshops, cultural analysis, white space and innovation projects, strategy, brand and communication research across FMCG, alcohol, technology, consumer healthcare, sustainability.

Davina spent 25 years in London as an international qualitative researcher. Most recently Davina was a Board Director at Ninth Seat (formerly RDSi).

Much of her career has been spent working across the brand portfolios of the Unilever, Danone, GSK and Sony Ericsson and with agencies such as Ogilvy, FCB Inferno and Grey. Davina has huge experience in the area of sustainability – she has worked with her clients, using research to help to define sustainability strategy for innovation, portfolio management and communications in the areas of food, healthcare, beauty and personal care and beverages.

Davina specialises in qualitative research and workshop design and execution. That said she has always worked across dual skilled projects and has recently worked increasingly in synergy with big data and online data partners to optimise and streamline segmentation and innovation projects. She is a graduate of Queen’s University Belfast, attaining an honours degree in Psychology. She has an MA in Innovation, Creativity and Leadership.