Davina spent 25 years in London as an international qualitative researcher. Most recently Davina was a Board Director at Ninth Seat (formerly RDSi).

Davina has been an international qualitative researcher and innovation specialist for 29 years, 25 of them in London. In her career to date, she has set up and run 2 successful agencies and sat on the board of a further 2: most recently the UK’s longest running independent full- service agency, Ninth Seat. Much of her career has been spent working across the brand portfolios of the Unilever, Danone, L’Oreal and Sony Ericsson and with agencies such as Ogilvy, Mullen, FCB Inferno and Grey. Clients value Davina for her ability to marry emotional human narratives to commercial aims.

Davina has BSc in Psychology, an MA in Innovation and is a previous winner of MRS Researcher of the Year.  She has spoken and been a panelist at the MRS and ESOMAR and has been published in titles as diverse as the Financial Times and Vogue Online.