Confidence recovers in March as Covid-19 case numbers decline and Ireland’s vaccination programme continues to be rolled out.
This latest wave of the B&A Consumer Confidence Barometer was conducted from 25th March – 7th April 2021.
Currently consumer confidence is at -46; which is a significant improvement compared to February 2021, when it was at -57. This softening in consumer negativity is evident across all consumer groups.
This improvement in consumer confidence came amid a backdrop of positive media coverage of declining Covid case trends and positive news regarding the roll out of the vaccine.
Across the measures tested, consumer attitudes towards saving, value of personal assets, personal finances and spending all show some improvement (albeit of a low base). However, it is attitudes towards spending which shows the most significant improvement (+11%pts) but remains in negative territory overall at -11.
Attitudes towards the value of personal assets also sees a noticeable improvement and has returned to a positive score of +7, which is similar to pre Covid levels (mainly driven by Dubliners).
Survey results are based on a sample of 1,001 adults aged 16+, quota controlled in terms of age, gender, socio-economic class and region to reflect the profile of the adult population of the Republic of Ireland. All interviewing on this wave was conducted via B&A’s online omnibus.
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