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B&A Sign of the Times (SOTT) 2021

Using a range of innovative research approaches, this year’s research has delved into understanding how consumer behaviour and priorities have shifted during these unprecedented times. We have delved into areas such as the evolving role of the home, our changing buying psychology, a changing grocery context, shifting attitudes to sustainability and how exactly we can manage the future of work.


If you would like more details on this research or a no charge 45-minute presentation of the findings for you or your team, please email,

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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