Pooja has worked in research for over 4 years handling B2B and B2C quantitative projects within the Indian market.

She started her career with Nielsen India, where she worked on a variety of projects such as customer satisfaction, brand tracking, product placements, new product launches, segmentation, advertising evaluation, and conjoint-based studies. She has also worked extensively on business-to-business quantitative studies.

She worked as a Senior Research Executive from 2018-2021 with Nielsen India, before joining Ipsos B&A.

Pooja is a quantitative researcher. She is an IT engineer graduate from Mumbai, India, and has a master’s in marketing.