With over 20 years designing and managing quantitative and qualitative research projects across Ireland, the UK and Scandinavia, Jimmy moved from his native Denmark to Ireland in 2006.

Jimmy holds an MSc in Economics and Marketing from Copenhagen Business School and worked for Amárach Research and RED C before joining B&A. He has spoken at conferences on topics including advertising effectiveness, digital trends and behavioural economics. The research never stops for Jimmy – he loves to travel the world, researching new places, cultures and food experiences.