Laura combines expertise in quantitative research methods with a natural interest and curiosity in understanding what drives consumers’ opinions and attitudes.

Her international experiences boosted her creativity and attitude in thinking outside the box. Even if she has a focus on quantitative methods, Laura also has experience in qualitative methods and approaches.

Before joining Ipsos B&A, Laura worked on research projects where she analysed cross-national (as European Values Study and European Social Survey) and longitudinal dataset (as Growing Up in Ireland and British Panel Household Survey).