Niamh recently joined B&A having worked in market research for many years. As a qualitative researcher, she is a classic creative thinker: she harnesses her talent for making connections, asking what if, and distilling complex variables simply to create impressive outputs.

She’s also a very strong technical practitioner, with extensive experience of moderating groups, in-depth interviews, and online communities across a diverse range of consumer and professional segments. Niamh is additionally very experienced in workshop design, managing their complex variables efficiently and shaping clear and actionable outputs.