In recent weeks, the life of every person on earth has shifted dramatically and the fallout will change consumer behaviour permanently and profoundly. To help our clients keep on the pulse, we’ll be monitoring ‘Life on Lockdown’ over the next four weeks.
Our 25 participants, from a range of demographics and backgrounds will be recording videos, posting pictures and answering questions on how they’re responding to the crisis.
Watch this space for the final report, but in the meantime, we’ll be updating you weekly with Five Big Insights and Implications for Brands.
Week One:
Leo the Leader
Technology to the Fore
The Power of Routine
Hello from the Trenches
Anger Management
