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Friendship Pairs/Triads


This approach draws on the connection between close friends, couples and relatives, as both the interview format and as a focus of the research.

We can examine how social influence impacts on perceptions and behaviour, and look closely at shared decision-making. We benefit from the social dynamic of the inter-relationship and any posturing is kept to a minimum (friends don’t let you get away with it!)


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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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