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This approach draws on the connection between close friends, couples and relatives, as both the interview format and as a focus of the research.
We can examine how social influence impacts on perceptions and behaviour, and look closely at shared decision-making. We benefit from the social dynamic of the inter-relationship and any posturing is kept to a minimum (friends don’t let you get away with it!)
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.