As part of B&A’s Covid-19 reporting, we are monitoring ‘Life on Lockdown’ Watch this space for the final report, but in the meantime, we will be updating you weekly with Five Big Insights and Implications for Brands.

Week four of our Lockdown Diaries and we’re wondering about the ‘New Normal 2.0’

Week Four:

Relaxing restrictions

Finding flaws

Economic outlook

Inner resourcefulness

The milestones of life

Read the rest of the series here.