At B&A, we’ve spent the last ten weeks engaging with consumers as they experience Life in Lockdown. We’ve watched them adjust to their new reality, redefine their priorities, recognise their emerging needs. W/c 15 June we will be launching Shaping Ireland’s Future as we switch to observing as they re-engage with the world around them.
The next stage of our Covid-19 reporting will look at specific sectors. What does the short to medium term future look like as they operate under new conditions and deliver to emerging consumer needs? What are the rules for success in our new reality?
Shaping Ireland’s Future will combine consumer insight (qualitative and quantitative) with input from sector experts and use of exclusive research conducted by our overseas partners to help understand what ‘the future’ might look like here in Ireland. Watch this space for our reports …
Week 10 of Live on Lockdown and we’re Back to the Future.
Simple pleasures of summer
Letting our guard down
Back to the future
Read this week’s full report here
Read all ten reports in the full series here
For this phase of reporting we’ve used our own digital ethnography app which helped us delve deeper into the motivations and behaviours of our respondents during the Lockdown period. Through this app respondents were able to share day-to-day real-time videos, selfies, screenshots and texts with us which helped us gain real visual insight into their personal and intimate moments during Lockdown. Our moderators were on hand to follow up 24/7, probing for more info, clarifying points and setting new challenges.
For more information on B&A’s online digital ethnography studies (mobile diary studies) and other online qualitative services, click here