In this year’s review of consumer trends we have got up close and personal to living in Ireland.

Using a novel combination of face-to-face and digital qualitative methods we have captured a ‘day in the life’ of Irish citizens.

We uncovered deep insights into the tech habits of Irish consumers and how it affects them on a personal level.

The report also draws from B&A published data on the economy, health, technology and shopping providing a comprehensive picture of where we are in 2019.

Read the report here.