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TV Trends – A view from the Establishment Survey

TAM Ireland commission the Establishment Survey twice a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 6 months.

The Establishment Survey is also a useful resource in monitoring trends in hardware ownership It also provides Nielsen with a continuous pool of recruits for the TAM Panel

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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