Reports
Customer Experience (CX): How to start making the case for investment in customer experience
Our in-house CX specialist, Clare Kavanagh, has written a Customer Experience article about the value of making a financial case for improving CX, with some simple strategies to do. The article also looks at the conundrum facing many companies that the better you are at CX , the harder it is to improve and sustain […]
B&A Consumer Confidence January 2023
Consumer confidence rising further as inflation continues to decline This wave of the B&A Consumer Confidence Barometer was conducted from the 19th– 31st of January 2023.
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Sunday Times / Behaviour And Attitudes Poll February 2023
Fine Gael recovers, but Sinn Féin remains the most popular party despite a drop in support.
Department of Finance: SME Credit Demand Survey
The Department of Finance has published the latest in its series on SME Credit Demand Surveys which covers the period April 2022– September 2022. This survey series is currently being conducted by B&A, on behalf of the Department of Finance. The survey captures a full picture of the SME landscape in Ireland.
Download ReportB&A Consumer Confidence December 2022
With a slight easing in inflation, consumer confidence sees a further, slight improvement in December This wave of the B&A Consumer Confidence Barometer was conducted from the 9th-20th of December 2022.
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Customer Experience (CX) Series in Marketing.ie – Customers Deserve Choice of Channels
Our in-house specialist, Clare Kavanagh (Board Director), is writing a series of articles for Marketing.ie In this, the fourth and final article in this series, Clare talks about how digital experiences often conceived and delivered at pace throughout the pandemic are not meeting customers’ expectations or needs now.
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The Joy of Christmas Ads
In a last celebration of Christmas 2022, we have looked at 8 TV ads that were on-air to explore their emotional impact, level of Christmas joy and Christmas spirit, and to highlight what resonated with viewers of each ad.
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CRU Consumer Survey 2022
B&A was commissioned by The Commission for Regulation of Utilities (CRU) to carry out a survey of approximately 2,000 residential customers and 650 SME’s.
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Department of Finance: Retail Banking Review Report
Jimmy Larsen and his team at B&A conducted the consumer survey and presented at the dialogue.
Download ReportB&A Consumer Confidence November 2022
Further increase in consumer confidence in November but confidence remains at a very low level. This wave of the B&A Consumer Confidence Barometer was conducted from the 18th-29th of November 2022.
Sunday Times / Behaviour & Attitudes Poll December 2022
Sinn Féin remains most popular party among voters
Download ReportB&A Consumer Confidence October 2022
Consumer With inflation easing slightly, consumer confidence is up, although still very low. This wave of the B&A Consumer Confidence Barometer was conducted from the 16th -26th of October 2022.
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