B&A Corporate Reputation Model
As the global economy continues to recover, large corporations need to keep track of their reputational standing amongst the general public and/or the Business Community.
Corporate Reputation and Corporate Image are widely accepted to have a significant influence on customer loyalty and, subsequently, profitability.
The B&A Corporate Reputation Model measures the corporate reputation of organisations in comparison with a range of other businesses or organisations. The B&A CRM score is based upon the results of a series of questions which are consolidated to constitute four key metrics:
– Corporate Image
Overall rating of companies on range of image-based attributes.
– Corporate Affinity
Levels of Affinity or psychological closeness between the public and companies measured.
– Corporate Behaviour
Rating of most recent behaviour of organisations in terms of corporate responsibility.
– Corporate Trust
Levels of trust invested in organisations, and whether this has improved, disimproved or remained the same in recent months
– Overall Corporate Reputation Score
Indexed single figure score based upon a weighted average of Corporate Image, Affinity, Behaviour and Trust.