How nervous are we about Trump?
This wave of the Ipsos B&A Consumer Confidence Barometer was conducted from the 29th November – 9th December 2024.
Consumer confidence has slipped back slightly in December. It now stands at a net rating of -23 (those feeling downbeat versus those feeling more upbeat), compared to -22 in November.
Given the backdrop of positive economic indicators (relatively low inflation, falling interest rates and near-full employment), it suggests that we are casting an eye over the pond, and the ramifications of what a Trump administration will bring.
As in previous findings, females, those from lower social classes and residents living outside the capital are the most pessimistic in their outlook. The youngest age cohort are again most downbeat in December.
The proportion of the population that are “coping” with the cost-of-living has slipped back (down three to 64%). There is a constant segment (20% of the population) that are struggling.
Just over one in four feel (28%) that their personal income will improve over the next year, compared to 31% feeling that they will be less well off.
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For more details and the full report, please contact Paul Moran and Pooja Sankhe: paul.moran@ipsos.com and pooja.sankhe@ipsos.com
The Consumer Confidence report is conducted via the Ipsos B&A Acumen Online Barometer. Our group of research professionals has vast expertise in various omnibus methodologies. View our schedule here: https://banda.ie/research_technique/consumer-omnibus/
