Ipsos B&A conducted the 2024 Healthy Ireland Survey on behalf of the Department of Health, providing valuable insights into the nation’s health.  This comprehensive study of 7,400 people aged 15+ offers a snapshot of how we’re doing as a nation, highlighting areas of progress and where further action is needed.

KEY FINDINGS INCLUDE:

Smoking: While overall rates have declined since 2015, the 25-34 age group remains a concern with a 20% smoking rate.  The survey also explores quitting methods and the rise of e-cigarette use.

Alcohol: 73% of adults consumed alcohol in the past year.  Binge drinking remains a concern, particularly among young men.

Weight Management: Based on self-reported data, 35% of the population are living with overweight and 21% with obesity.  The survey explores weight loss methods and trends.

Physical Activity:  While walking remains popular, overall physical activity levels decline with age, with a significant gender gap.  The survey identifies key barriers to exercise.

Caregivers: A growing number of people (14%) identify as caregivers, with parent-carers facing unique challenges to their own health and wellbeing.

The Healthy Ireland Survey is not just about data; it’s about action.  These insights will inform policy and shape interventions to create a healthier Ireland for everyone. 

Learn more about the survey findings here: https://www.gov.ie/en/publication/d1ab3-healthy-ireland-survey-2024/

DOWNLOAD THE FULL REPORT HERE

For more details, please contact Kieran.OLeary@ipsos.com or jessica.hearne@ipsos.com