We are really delighted to inform everyone that Behaviour and Attitudes (B&A), Ireland’s largest independent research and insight agency, has been acquired by Ipsos.  

Ipsos in Ireland and B&A will come together with immediate effect and the combined organisation will be known as Ipsos B&A.  However, it will be business as usual for all clients and projects – so no disruption.  

Since its formation in 1985 B&A has been renowned for its award-winning team, delivering expertise in qualitative research and creative thinking, significant face-to-face and telephone fieldwork operations and the most representative online consumer panel in Ireland, offering clients access to over 40,000 citizens and consumers.   

The combined Ipsos B&A business will be led by Damian Loscher, as President, and Luke Reaper as CEO and Country Manager.  Day-to-day operations will be managed by Luke, and together Damian and Luke will ensure the delivery of the strategic vision for the combined business whilst continuing to ensure outstanding work for all its clients.  Through highly compatible, combined skill sets and increased capacity Ipsos B&A will bring a leading offer to the Irish Market.  

Clients will benefit from expanded operational resources and infrastructure and will continue to have access to genuine thought leadership alongside the agility, creativity and partnerships our clients need.  

B&A’s deeply held principles and research ethos clearly chime with those of Ipsos and we are excited at the opportunity to bring these great teams together as part of a truly exceptional offering. 

Please be assured that there are no planned changes to the team you work with or to the service levels that are at the heart of who we are and what we do.  

Our client teams will be in touch in due course to answer any questions you might have.   Alternatively feel free to reach out to one of the leadership team and we will be happy to discuss this exciting next chapter for Ipsos B&A. 

The Global press release is here