Last year, our IRIS Network led the “Global Eating, Drinking & Sustainability Survey” (an initiative , B&A). It details the findings of a multi-country market research collaboration, aimed to understand current eating and drinking trends around the world.
The project aimed to understand the impact of COVID-19 on eating & drinking habits, and if and how sustainability
Overall, 23 countries took part in this study, with all fieldwork undertaken online between 12th July
and 20th October, 2021. A nationally representative sample of adults was interviewed in each country.