|Insights Clare Kavanagh|
Customer Experience (CX): How to start making the case for investment in customer experience
Our in-house CX specialist, Clare Kavanagh, has written a Customer Experience article about the value of making a financial case for improving CX, with some simple strategies to do. The article also looks at the conundrum facing many companies that the better you are at CX , the harder it is to improve and sustain momentum.
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