As part of our growth strategy, we are delighted to announce the appointment of Davina O’Donoghue to the Board.

Davina joins B&A after 25 years in London as an international qualitative researcher.  Her career to date has seen her set up and run 2 agencies and she has sat on the Board of a further two.  Most recently Davina was a Board Director at Ninth Seat (formerly RDSi). Much of her career has been spent working across the brand portfolios of the Unilever, Danone, GSK and Sony Ericsson and with agencies such as Ogilvy, FCB Inferno and Grey.

 “Davina specialises in qualitative research and workshop design and execution.  That said she has always worked across dual skilled projects and has recently worked increasingly in synergy with big data and online data partners to optimise and streamline segmentation and innovation projects. She is a very exciting appointment for B&A and we are absolutely delighted to have her on board. The growth in strategic projects has been phenomenal and Davina’s appointment adds an extra dimension, especially in an international context.

Luke Reaper, Managing Director, B&A.